Carol McDonald builds a model to determine where Uber cars are clustered:
Uber trip data is published to a MapR Streams topic using the Kafka API. A Spark streaming application, subscribed to the topic, enriches the data with the cluster Id corresponding to the location using a k-means model, and publishes the results in JSON format to another topic. A Spark streaming application subscribed to the second topic analyzes the JSON messages in real time.
This is a fairly detailed post, well worth the read.