Mara Pereira provides some guidance:
Before we dive into the nitty-gritty, let’s address the elephant in the room – what exactly is user experience, and why is it such an indispensable factor in reporting and Power BI?
To put it simply, user experience (UX) is the overall impression and interaction your audience has with your report. It goes beyond aesthetics; UX focuses on the ease of understanding, navigation, and the ability to extract valuable insights from the data presented. In the world of reporting, having a top-notch user experience is crucial, as it can make or break the effectiveness and adoption of your reports.
The post stays mostly at a high level, providing motivational guidance rather than “here are the specific actions to take on a given report.” What it does provide is the reasoning behind why you would make those changes.