Matthew McGiffen looks at the fines:
The biggest fines (both individually and in total) have been levied for improper use of data, with Amazon, WhatsApp, Google and Facebook topping the list. After that though we have fines for insufficient protection of data. In most cases this is where companies have had some form of data breach and the safeguards in place weren’t deemed sufficient. The largest fine in this case was against British Airways who were hacked in 2018 and they received a fine of over 22 million euros for the lack of safeguards. That was calculated as 1.5% of the company’s turnover in 2017.
Read on for a summary of fines by violation type, more detail, and a link to the core data.