Shopping malls are facing strong competition and effective loyalty programs boost customer retention. The primary goal of the loyalty scheme is to promote loyalty at the mall, increase footfall whilst understanding shopping habits. With large number of stores and various receipt formats in a mall, the process of manual checking and verification of the data submitted in place did enable rewards to be issued, but proved slow, expensive, inconsistent, and non-scalable. It did not include the valuable line item/product information the mall needed to understand the shopping habits. Therefore, one of the largest shopping malls used Azure Form Recognizer automating receipt scanning and data extraction and feeding the data as rewards points into the customer’s loyalty program, which greatly improved customer shopping experience.
I was pleasantly surprised with how the Form Recognizer works. It’s not perfect but it is useful.