Mike Cisneros breaks the bad news:
Tony Twyman made his name as a pioneer in the field of audience research for television and radio in the UK. For our discussion today, though, he’s best remembered for a single, enduring quotation, which is now known as Twyman’s Law:
“Any figure that looks interesting or different is usually wrong.”
Read on for a good example of how the hunt for an interesting story turned into something resolutely normal after fixing a pair of data issues.