All of your analytics in Power BI are done with measures, and there are two ways to create measures. It is important to understand the difference between the two methods. If you drag a field from the data pane directly into a visual, that is an implicit measure. The model usually wraps it with SUM(), but other aggregations are possible, like COUNT() or AVERAGE().
Read on to see what’s wrong with using implicit measures, as well as how to make these explicit.