Gavita Regunath discovers customer segments in a dataset:
We will be using the German Credit dataset, a publicly available dataset provided by Dr. Hans Hofmann of the University of Hamburg. The German Credit dataset contains features describing 1000 loan applicants who have taken credit from the bank. Using this dataset, our aim will be to understand the following “How should the bank personalise its products for its customers?”.
Click through to see an example of clustering to generate customer segments.