Gauri Mahajan shapes the narrative:
To make it easier for the end-user, this job may be done by report or business analysts who may pre-analyze the reports, manually form textual narratives that summarize the key highlights in the report. While it solves the challenge in question, it opens a possibility of analysts’ bias getting introduced in the report, and the end-user may or may not agree with the narrative. Some systems solve this issue by employing complex machine learning / natural language processing / other artificial intelligence-based mechanisms to auto-generate smart textual narratives that summarizes the key highlights of the data. Though this approach works, it requires a significant number of resources and hard-to-find skills which is outside the bounds of a normal end-user who may want to use a reporting tool in a self-service manner and build a dashboard.
Modern reporting solutions like Tableau, AWS QuickSight, Microsoft Power BI, and others in similar league have been offering a feature to generate key insights using built-in AI/ML in the reporting tool which enables an end-user to extract insights as well as enables a report developer to have a smart visual that auto-updates the insights based on the change in the data.
In practice, this ends up being more of a fun toy than a really practical solution. Part of the issue is that decent analysis is hard, even more so when you have to develop something before even seeing the data or having any priors around feature importance.