This project is a compilation of visual analysis I’ve been working on for a couple of years to pursue a curiosity I had about the rhythm and texture of Seinfeld, looking into how it was written and how it was produced.
The musicality of language is something defines the signature comedic talent of Jerry Seinfeld and, co-creator, Larry David. Like music, situation comedy has rhythm and it has texture. The rhythm is shaped by its temporal structures and pacing; textures are formed from the arrangements of characters and locations which amalgamate into the comedy. All orchestrated by the storylines and dialogue emerging from the writers.
It is an exploration of the show’s musicality that forms the purpose of this book. It presents a portfolio of visuals produced, intended for people who share my Seinfeld fanaticism. It is a body of work akin to giving the show something of a sports analytics treatment, investigating how Seinfeld and David utilised their resources – the people, places, and the dialogue – to translate their creativity from the page and onto our screens.
It’s an interesting look at the show and there will be a limited run on physical copies of the book.