Eugene Meidinger has a corkboard with a bunch of pushpins connecting photographs and newspaper articles together with string:
Part of that announcement was them talking about the Common Data Service. When I first heard about CDS months ago, I was again confused. It sounded like some weird semantic layer for the data in Dynamics CRM. Maybe useful if your data lives in Dynamics 365, otherwise who the heck cares.
Oooooh boy was I wrong. Microsoft is aiming for something much, much more ambitious than an awkward pseudo-database layer for people who don’t like SQL. They are aiming for a common shape for all of your business data. They want to want to create a lingua franca for all of your business data, no matter where it is. Especially if it’s hiding in Salesforce.
Now, do I expect them to succeed? I’m not sure. I’ve learned the hard way that every business is a unique snowflake, even two business in exact same industry. But if anyone can do it, Microsoft has a good shot. They’ve been buying up CRM / ERP solutions for decades.
There’s some good stuff in here, including the realization that Power BI is not strictly intended for database developers.