Jeff Pries shows how to use the Natural Earth data set in a SQL Server Reporting Services report:
After proceeding through the New Layer Wizard three times to add three layers to the map, we have all of our data present. We now just need to do a little housekeeping to make the map more presentable. We’ll go through each layer and make slight tweaks to each.
Before adjusting the layers, first notice that we essentially have two legends. The Legend box and the Map Scale box. They both give us the same information. Since the Legend is using more real estate, delete it.
There are a lot of steps involved, but the end result is a nice report.