The execution plan is cut off, but you can be assured that there are six more similar plans below the ones pictured here. These metrics are misleading as each loop doesn’t seem too bad, right? Just 9% of the subtree cost or a few hundred reads doesn’t seem too wild, but add up all of these costs and it becomes clear that this won’t scale. What if we had thousands of rows to iterate through? For 5,000 rows, we would be looking at about 147,995,000 reads! Not to mention a very, very long execution plan that is certain to make Management Studio crawl as it renders five thousand execution plans.
Alternatively, we could cache all of the data in a temp table first, and then pull it row-by-row. This would result in significantly less reads on the underlying sales data, outperforming cursors by a mile, but would still involve iterating through the temp table over and over. For the scenario of 5,000 rows, we’d still have an inefficient slog through a smaller data set, rather than crawling through lots of data. Regardless of method, it’s still navigating quicksand either way, with varying amounts of quicksand.
This is a good article and includes STRING_SPLIT and OPENJSON methods in SQL Server 2016, but does not include building your own CLR methods. Check it out if you need to do any delimited string manipulation.