Rob Collie explains that there are two different concepts which use similar names:
Once you’ve digested the illustration at the top of this article, yeah, you’ve kind already got it.
Forecasting is when we anticipate the behavior of “Lots” of people (customers, typically) on “Long” timelines. Predictive Analytics anticipate the behavior of One person (again, typically a customer) on a “Short” timeline.So… Macro versus Micro.
But let’s delve just a little bit deeper, in order to “cement” the concepts.
There’s a very useful distinction here and Rob does well to flesh out the details. I highly recommend this if you’re curious about micro- versus macro-level predictions.
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