Matt Allington explains what the ALL() function is in DAX and when you might want to use it:
The ALL() function seems very simple on the surface however it has layers of complexity. In its most simple usage it is a function that simply returns a table (virtual or materialised). The syntax for ALL() is as follows
=ALL(TableOrColumn,[Column2],[ColumnN]..)
ALL() will always return a table, not a value. Because it is a table, you cannot put the result directly into a cell in a Pivot Table or a Matrix. Think about it, you can’t put a table with (potentially) multiple columns and (potentially) multiple rows into a single cell in a visual – it wont “fit”.
There’s a lot to ALL() and Matt does a great job explaining it.