Paul Turley thinks about how we think:
You can be the greatest report designer on the planet, but if your report doesn’t meet the needs of the report consumer, it’s all for nothing. In this section, I break down the most important considerations for identifying your audience and their information needs. These are all factors to consider before you jump in and start designing your report.
Paul hits on quite a few of the foundational concepts around how humans visual stimuli and tells some interesting stories along the way.