Rayis Imayev hides some information:
One way to protect sensitive information from end users in a database is through dynamic masking. In this process, the actual data is not altered; however, when the data is exposed or queried, the results are returned with modified values, or the actual values are replaced with special characters or notes indicating that the requested data is hidden for protection purposes.
In this blog, we will discuss a different approach to protecting data, where personally identifiable information (PII – a term you will frequently encounter when reading about data protection and data governance) is actually changed or updated in the database / persistent storage. This ensures that even if someone gains access to the data, nothing will be compromised. This is usually needed for refreshing the production database or dataset containing PII data elements to a lower environment. Your QA team will appreciate having a realistic data volume that resembles production environment but with masked data.
Rayis goes into depth on the process. I could also recommend checking out the article on row filters and column masks for more information.