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Pre-Attentive Attributes and Visualization

Alex Velez hits on an important topic:

Have you ever wondered whether the graph or the slide you created is any good? Was the time you spent choosing colors, deleting gridlines, and wordsmithing slide titles, worth it, or for naught? While the answer is certainly more nuanced than a simple yes or no, there is a quick way to gain some insight into this: the where are your eyes drawn? test, also known as WAYED. It’s a simple question, but it can help to refine your own creations, and provides a construct for giving feedback to others.

Click through for the test and a bit more information about pre-attentive attributes.