Greg Dodd talks about the GEOGRAPHY data type:
If you read through the docs on data types, you hit the “Other data types” section, and you start scratching your head: cursor, hierarchyid, rowversion. I’m sure XML will have a special place for some (love or hate).
The datatype that I think is the coolest has to be Spatial Geography. Under the covers, it’s probably the same as Geometry, but no where near as much fun. What is Geography? It’s what it sounds like – a way to store Latitude and Longitude data that will let you query it back again and plot it on a map, or measure distances from it.
Also read Rob Farley’s note on the topic, which mirrors my thoughts: spatial data types are quite relevant for comparison work. And a bit of data manipulation in the database can save a lot of network traffic.