A general guide to interpreting the multiple correspondence analysis plot shown above for business insights would be to make a note as to how close input categorical features are to the target variable customer churn and to each other. For instance, senior citizens, customers with fiber optic internet service, those with month to month contractual agreements, and single customers or customers with no dependents are being related to a short tenure with the company and a propensity of high risk to churn. On the other hand, customers with more than a year contract, those with DSL internet service, younger customers, customers with multiple lines are being related to a long tenure with the company and a higher tendency to stay with company.
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