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SSRS Sender Display Names

Andy Mallon shows how to customize a display name for a sender e-mail address in Reporting Services:

The business wants the sending email address to be pretty. They want to identify the application, project, company, or… who knows what. The business wants anything but the server name. They might want it to come from NoReply@domain.com or CRM@domain.com or Reports@domain.com or…who knows what.

The problem with these more generic sender addresses is that they don’t help me troubleshoot. Is CRM@domain.com coming from SSRS or the application server? Which SSRS server is Reports@domain.com coming from? I don’t want to check 10 SSRS servers to figure out which one sent a report.

Click through to find out how to make the troubleshooting DBA and the business side happy.