With LLAP, we allow data scientists to query data interactively in the same storage location where data is prepared. This means that customers do not have to move their data from a Hadoop cluster to another analytic engine for data warehousing scenarios. Using ORC file format, queries can use advanced joins, aggregations and other advanced Hive optimizations against the same data that was created in the data preparation phase.
In addition, LLAP can also cache this data in its containers so that future queries can be queried from in-memory rather than from on-disk. Using caching brings Hadoop closer to other in-memory analytic engines and opens Hadoop up to many new scenarios where interactive is a must like BI reporting and data analysis.
Even with this, Hive is still more of a “warehousing” technology, but this moves it closer to real-time (or at least “not slow”) warehousing.