Grant Fritchey stays on the first page:
Here’s their paraphrased (probably badly) story:
“I was working with an organization just a few weeks back. They found that Trace was truncating the text on some queries they were trying to track. I asked them if they had tried using Extended Events. They responded: What’s that? After explaining it to them, they went away for an hour or so and came back to me saying that had fixed the problem.”
We all smiled and chuckled. But then it struck me. This wasn’t a case of someone who simply had a lot more experience and understanding of Profiler/Trace, so they preferred to use it. They had literally never heard of Extended Events.
Why?
This led Grant to perform some search engine shenanigans and what he found was curious. A couple of points with search engines, though:
- Search engine results will differ based on your location (IP address) and whether you are signed in or not. Google is particularly selective about this stuff. It might also affect Bing, but let’s face it: if you’re using Bing to search for anything other than images, you’ve already resigned yourself to failure.
- In my case, a search for “extended events” (without quotation marks) did show quite a few pages which I’d consider reasonable for the topic: a Microsoft Learn quickstart article on using extended events, Brent Ozar’s extended events material, a SQL Shack article on the topic, etc. A good number of these links are content from the past 5 years, as well.
- Grant mentions the “page 1” effect in search engines, and he’s absolutely right. The vast majority of people performing a search never leave the first page of results. This is part of why Google went to an infinite scrolling approach rather than showing explicit numbered pages.