At their Microsoft Build conference in May 2023, Microsoft announced the company’s new unified analytics solution, Microsoft Fabric. As with any major product launch from a major cloud provider, a tremendous amount of noise and smoke accompanied the debut.
After all, when a company the size of Microsoft invests significantly in a product, you can be assured that the marketing blitz will be significant, too – and that was certainly the case with Fabric. The blitz will ramp up even further now that Microsoft announced at Microsoft Ignite that Fabric is already generally available (GA).
Behind that noise and smoke, though, all many of our customers and partners want to know is: Should I care? And if so, why? Let’s dive into this topic together from the perspective of a few key personas found at many companies.
Read on for Matt’s thoughts on the topic.