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Conditional Formatting from Text in Power BI

Mara Pereira shows us a trick:

Have you ever wondered if you can apply conditional formatting based on a text field/measure instead of a numeric field/measure?

If your answer is yes, then this trick is for you!

The other day I was working with a customer who asked something that I had no idea how to build.

They wanted to apply conditional formatting over some of their visuals, but they wanted the conditional formatting applied over a text field and not over a numeric field or a measure.

Read on to see how.