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Storytelling from a Dashboard

Amy Esselman hits on a tricky problem with dashboards:

As powerful and as useful as dashboards are, they’re optimized for the exploration of data, not the communication of specific insights. Once we’ve used our dashboards to uncover something worth sharing, we’ll usually be better served by making a separate presentation, designed to bring the findings to light and get others to act upon the information.

The path from dashboard to story might not always be intuitive. This article will use a dashboard from a recent storytelling with data engagement to illustrate how to transform dashboard insights into an action-inspiring story. 

This is especially important if you’re a developer who understand the value of storytelling but doesn’t quite know how to support it while showing arbitrary data.