To turn our millions of dollars worth of data into actionable insights, we need to tell a story with it. Why a story? Storytelling has been and is a vital way humans understand and share the world around them. If numbers were as interesting and memorable as stories, our classic works of art would be the Pythagorean theorem instead of the Iliad and Odyssey. Listening to a story engages multiple parts of the brain, which is why listening to your great aunt’s story for hours is exhausting, but also why stories are more memorable. Here are the parts of the brain engaged when you hear a story:
There’s a lot to digest in this post, including ways to convert storytelling into data-driven insights.