Many companies are seeing the value in collecting data to help them make better business decisions. When building a solution in Azure to collect the data, nearly everyone is using a data lake. A majority of those are also using delta lake, which is basically a software layer over a data lake that gives additional features. I have yet to see anyone using competing technologies to delta lake in Azure, such as Apache Hudi or Apache Iceberg (see A Thorough Comparison of Delta Lake, Iceberg and Hudi and Open Source Data Lake Table Formats: Evaluating Current Interest and Rate of Adoption).
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