Brett Powell has a great post warning you of common pitfalls with Power BI implementations:
Overly Broad User Classifications
It might be tempting to classify users in the organizations into only two segments or personas such as ‘end users’ and ‘creators’. You might logically reason that ‘creators’ will be assigned pro licenses and be trained to develop and publish content while ‘end users’ will be trained on how to consume and access content.
This simple binary distinction may be appropriate when you’re first getting started with Power BI but I’d suggest a bit more granularity reflecting the significantly different skills, features, and complexity associated with developing different kinds of Power BI content. At a minimum, I split the creators into ‘Report Authors’ and ‘Data Modelers’ with the report authors learning to build visually rich and intuitive user experiences based on the robust, secure, and performant datasets created by the data modelers.
There’s a lot of good reading in here.