Carrying out a customer survey, for example, can be useful to obtain crucial insights into the overall customer experience of your clients. But the data obtained from these surveys can be incredibly difficult to process, even after you’ve added all the results to a spreadsheet and especially if you receive a high volume of responses.
How do you process this information, then? Should you read the answers one by one? What if you want to know what people are saying about your brand on social media?
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