The Small World of Words project focuses on word associations. You can try it out for yourself to see how it works, but the general idea is that the participant is presented with a word (from “telephone” to “journalist” to “yoga”) and is then asked to give their immediate association with that word. The project has collected more than 15 million responses to date, and is still collecting data. You can check out some pre-built visualizations the researchers have put together to explore the dataset, or you can download the data for yourself.
It’s an interesting analysis of the data set, mixed in with some good R code.