Kevin Jacobs has a fairly simple framework for building poker-playing bots:

The bot uses Monte Carlo simulations running from a given state. Suppose you start with 2 high cards (two Kings for example), then the chances are high that you will win. The Monte Carlo simulation then simulates a given number of games from that point and evaluates which percentage of games you will win given these cards. If another King shows during the flop, then your chance of winning will increase. The Monte Carlo simulation starting at that point, will yield a higher winning probability since you will win more games on average.

If we run the simulations, you can see that the bot based on Monte Carlo simulations outperforms the always calling bot. If you start with a stack of $100,-, you will on average end with a stack of $120,- (when playing against the always-calling bot).

It’s a start, and an opening for more sophisticated logic and analysis.