Chris Webb is concerned about the under-use of the name “Power Query”:
In more recent times I’ve written posts with unwieldy names like “Introduction to Insert Topic Name Here in Power Query/Power BI/Excel 2016 Get & Transform” and in the future I suppose this will have to grow to “Introduction to Insert Topic Name Here in Power Query/Power BI/Excel 2016 Get & Transform/Analysis Services Data Loading/Common Data Service”. Tagging and categorising blog posts can help here, I know, but it’s the title of a blog post that’s the main determining factor as to whether it gets read or not when someone is looking at a list of search results. It’s getting ridiculous, but how else can I ensure that someone searching for the solution to a data loading problem in Excel 2016 Get & Transform will find a post I’ve written that contains the answer but shown in Power BI?
Commenters agree that there’s a lot of ambiguity and multiple naming, and that this hurts end users who don’t necessarily know that all of these technologies are really the same Power Query engine.