Elena Drakulevska explains that you can’t succeed without both:
There’s this UX law called the Aesthetic-Usability Effect. And it basically says:
People will lean more toward better-looking products—even if they’re not the best-performing ones.
Sounds wild, right? But it’s true. A gorgeous report might win hearts even if a more useful, but less attractive one, is sitting in the corner gathering dust.
And honestly? I agree… to a point.
Read on to see when it falls apart and why you can’t focus solely on one or the other. Utility curves are convex, after all.