Stephanie Evergreen solves a challenge:
You’ve asked employees to rate a bunch of different aspects of their job. You want to know if they think that aspect is important AND how satisfied they are with that aspect of their job. So, naturally, you make two individual questions with response options like Not at all Important to Very Important and Not at all Satisfied to Very Satisfied. I would probably do the same thing.
But then you’ve got to show the data and, importantly, how those two variables – Importance and Satisfaction – relate to each other.
Click through for two methods of visualizing the results.