Cole Nussbaumer Knaflic reminds us that visuals should have purpose:
I was facilitating a workshop recently when someone asked one of my favorite questions about a graph on the screen: “So… what are we supposed to take away from this?”
Such a simple—and useful—question.
One challenge was that the graph was attempting to show multiple comparisons at once, so it wasn’t clear what mattered most. To further complicate things, the data in question spanned very different magnitudes, with one category dwarfing the rest.
Click through for a demonstration and how changing the visual layout can affect the message. The challenge I tend to run into is that, when I’m developing a visual for an application or a report, I don’t know what the precise message should be at that moment in time. I have to design with an idea of the data, but what actually emerges will depend upon what data is in there. Tailoring a visual for a specific message at a specific point in time is a lot easier when building a presentation, but it gets tricky when you’re building an application for the long haul.