Elena Drakulevska is seeing pink elephants:
In a world packed with data, how do you make sure your key points don’t get lost in the noise?
Enter the Pink Elephant Principle—a concept that makes sure your most important elements stand out, like a big pink elephant in the middle of a room. It’s impossible to ignore, and that’s exactly what you want for the critical parts of your report!
The irony of this is that the historical term of seeing pink elephants is a person so drunk that he’s hallucinating. Humor of the term aside, Elena drives home a very important principle around ensuring you take advantage of pre-attentive attributes to ensure users see what’s important with the least cognitive effort.