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Making the Point Clear in a Visual

Amy Esselman offers advice:

Have you ever found yourself staring at a graph or slide, wondering what the creator was trying to convey? Perhaps you’ve sat through a presentation, only to be left scratching your head, unsure of what to do next. Don’t put your audience in this same uncomfortable position. Instead, connect the dots for them to make it clear what the point is and what action they should take. When you fail to explicitly state the purpose of your communication, you run the risk of the important insight being lost, or someone arriving at the wrong conclusion.

Read on for an example of comparing resource plans to actual allocations and moving from showing data to telling a story.

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