Elizabeth Ricks makes a point:
Today’s post is a tactical one: how to highlight a data point in Excel.
When we craft visualizations for explanatory purposes—that is, when there’s a specific finding or recommendation that we want to communicate to someone specific—our goal is to drive action. In those cases, our visuals should emphasize what’s interesting in the data and what requires attention. Highlighting key points in our graph is an important step in creating successful explanatory communications.
Read on for examples as well as how to do this.