Scatter plots are excellent charts for showing a relationship between two numerical variables across a number of unique observations. We see them in business communications from time to time, although they’re much more commonly used in the “exploration” part of the process—when we’re still trying to understand our data and find the important insights.
If you’re unfamiliar with scatter plots, their common use cases, or their benefits and drawbacks in a range of scenarios, check out the what is a scatter plot? article in our SWD Chart Guide. There, we explore some of the basics of scatter plots via an example, share tips for designing them more effectively, and discuss common variations (bubble charts, connected scatter plots, and more).
Read on for the process, which can be a lot more difficult than you may first expect.