Each byte you see in the picture has a purpose. The first two blocks containing a byte, Status Bit A and Status Bit B contains the bitmap information about the row, like if the row is logically been deleted/ghosted, row type information, versioning tag, if the row contains any NULL values, Variable length columns. The next 2 bytes is used for storing the length of the fixed length data. The next n bytes are for storing the fixed length data itself. There is a null bitmap after that which will have both the 2-byte column count in the row and null bitmap array. Regardless of if the column in null or not, each and every column will have one bit per every column.
Read on to see how those 8kb pages fill up so quickly.