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Power BI Premium Per-User Licensing

John White has some thoughts on a big announcement at Ignite:

The new Premium per user (PPU) license promises to solve this problem. Premium per user will be a new license that will include all of the capabilities of the Pro license, but will also include almost all of the features available in Premium. It will NOT include unlimited sharing. Users with this license will be able to publish content to a PPU workspace, and that content can be consumed by other users that have a PPU license.

The next question is of course going to be “great, so how much is it?”. Therein lies the rub.

This is why I’m interested, but not yet excited. I’d expect it to be more than $10 per user per month, as otherwise nobody would get a Pro SKU. But where, exactly, it lands above that is the key question. The number $50 per user per month comes to mind—the idea being that you save money up to 100 users, after which point it makes sense to switch to the fixed-price licensing. We’ll see what the real number looks like once they announce it.