Press "Enter" to skip to content

Measuring the User Experience

Kayode Osinusi takes us through different methods for measuring user experience:

Task success rate is one of the most widely used and easily understood UX metrics. It shows the percentage of participants that successfully complete a task and helps designers identify user experience issues. As long as tasks have clearly defined goals, success rates can be measured.

Tasks like completing a signup process or adding a specific item to a shopping cart are well-suited for this metric. Keep in mind, success rate doesn’t explain how well users perform tasks or why they fail them.

Read on for several additional measures and frameworks.