Tara Kizer explains the performance tradeoff when setting fill factor for an index:
There are workloads where frequent page splits are a problem. I thought I had a system like this many years ago, so I tested various fill factor settings for the culprit table’s clustered index. While insert performance improved by lowering the fill factor, read performance drastically got worse. Read performance was deemed much more critical than write performance on this system. I abandoned that change and instead recommended a table design change since it made sense for that particular table.
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