In this article, by business metrics, we mean numerical indicators we regularly measure and use to track and assess the performance of a specific business process. There is a huge variety of business metrics in the industry: from conventional to unique ones. The latter are specifically developed for and used in one company or even just by one of its teams. I want to note that usually, a business metrics have dimensions, which imply the possibility of drilling down the structure of the metric. For instance, the number of sessions on the website can have dimensions: types of browsers, channels, countries, advertising campaigns, etc. where the sessions took place. The presence of a large number of dimensions per metric, on the one hand, provides a comprehensive detailed analysis, and, on the other, makes its conduct more complex.
Anomalies are abnormal values of business indicators. We cannot claim anomalies are something bad or good for business. Rather, we should see them as a signal that there have been some events that significantly influenced a business process and our goal is to determine the causes and potential consequences of such events and react immediately. Of course, from the business point of view, it is better to find such events than ignore them.
It was interesting comparing the results of the four methods. H/T R-bloggers