Let’s talk about the sequence of table joins in detail. It is very important to understand that the possible number of table joins grows exponentially, not linearly. Fox example, there are only 2 possible methods to join 2 tables, and the number can reach 12 methods for 3 tables. Different join sequences can have different query cost, and SQL Server optimizer must select the most optimal method. But when the number of tables is high, it becomes a resource-intensive task. If SQL Server begins going over all possible variants, such query may never be executed. That is why, SQL Server never does it and always looks for a quite good plan, not the best plan. SQL Server always tries to reach compromise between execution time and plan quality.
There are ways you can help the optimizer, and one of my favorite query tuning books was all about table selection.