Twitter Campaign/Brand Management In Power BI

Mindy Curnutt looks at a Power BI solution template for managing Twitter campaigns:

Now you can start poking around and seeing what’s in the Dashboard. Since I opted to not put any handles in for analysis of FROM and TO, the first two tabs in the workbook (Outbound Tweets and Inbound Tweets) will not have any information, this is normal.

But then we get to tab #3 – Author Hashtag Graph.  The gray dots are hashtags and the green dots are accounts that have tweeted. You can see that I made a tweet that had 2 hashtags – #osmf2017 and #mvpbuzz. And boy was @TexasMusicDude busy tweeting up a storm – and using lots of other hashtags in conjunction with his tweets. Other hashtags that were popular appear to be #CampGround, #ShinyRibs, #TexasMusic, #DreamFolk and #Strings. Along the bottom you can see the day/timeline and the quantity of tweets at what time of day. If you click on any of the nodes, the information about what time the tweet(s) took place is highlighted in the timeline. It’s very interactive.

It does require an Azure subscription, but it looks very useful as a model for an advanced set of dashboards as well as a campaign management tool.

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