2016 and beyond – this is an interesting timing for “Big Data”. Cloudera’s valuation has dropped by 38%. Hortonwork’s valuation has dropped by almost 40%, forcing them to cut the professional services department. Pivotal has abandoned its Hadoop distribution, going to market jointly with Hortonworks. What happened and why? I think the main driver of this decline is enterprise customers that started adoption of technology in 2014-2015. After a couple of years playing around with “Big Data” they has finally understood that Hadoop is only an instrument for solving specific problems, it is not a turnkey solution to take over your competitors by leveraging the holy power of “Big Data”. Moreover, you don’t need Hadoop if you don’t really have a problem of huge data volumes in your enterprise, so hundreds of enterprises were hugely disappointed by their useless 2 to 10TB Hadoop clusters – Hadoop technology just doesn’t shine at this scale. All of this has caused a big wave of priorities re-evaluation by enterprises, shrinking their investments into “Big Data” and focusing on solving specific business problems.
There are some good points around product saturation and a general skills shortage, but even if you look at it pessimistically, this is a product with 30% market penetration, and which is currently making the move from being a large batch data processing product to a streaming + batch processing product.