If you do a quick read through of some of the Gartner or O’Reilly studies you’ll quickly see that a lack of executive sponsorship is one of the major barriers to adoption. So isn’t the POC a good way to get the attention of the C-level? Yes and no.
If as we described above it leads to the adoption of a series of stand alone ‘technology projects’, then no. If it was really necessary to start with little firecracker POCs to demonstrate the explosive strategic value of becoming data-driven, then maybe so.
Here’s a simple change of mindset (borrowed from John Weathington referenced above) that instead of focusing on Proof of Concept, we should instead create projects to demonstrate Proof of Value. By focusing on value we change the orientation so that any projects are aligned with value to the company. In other words, they are aligned with the company’s strategic objectives.
This is an interesting argument which goes against my inclinations. Check it out.