Richie Lee talks about using the CASE statement to short-circuit a logical expression:
The issue here is that SQL is a declarative language: unlike procedural languages, there is no guarantee on the ordering of the operations, because optimizers. And SQL Server decides to do something other than what we’d expect: it tries to evaluate the value “Apu” as a date. But by using a CASE expression we can force the optimizer to take the input and match it to the expression (in this case, when a value is a date then convert it to a date) before checking if the value is older than 7 days.
This does work most of the time, but there are exceptions, so as always, test your code.