ROLLUP and CUBE had their heyday before SSAS. They were useful for providing the same sort of facilities offered by the cube in OLAP. It still has its uses though. In AdventureWorks, it is overkill, but if you are handling large volumes of data you need to pass over your data only once, and do as much as possible on data that has been aggregated. Events that happened in the past can’t be changed, so it is seldom necessary to retain historic data on an active OLTP system. Instead, you only need to retain the aggregated data at the level of detail (‘granularity’) required for all foreseeable reports.
Imagine you are responsible for reporting on a telephone switch that has two million or so calls a day. If you retain all these calls on your OLTP server, you are soon going to find the SQL Server labouring over usage reports. You have to retain the original call information for a statutory time period, but you determine from the business that they are, at most, only interested in the number of calls in a minute. Then you have reduced your storage requirement on the OLTP server to 1.4% of what it was, and the call records can be archived off to another SQL Server for ad-hoc queries and customer statements. That’s likely to be a saving worth making. The CUBE and ROLLUP clauses allow you to even store the row totals, column totals and grand totals without having to do a table, or clustered index, scan of the summary table.
As long as changes aren’t made retrospectively to this data, and all time periods are complete, you never have to repeat or alter the aggregations based on past time-periods, though grand totals will need to be over-written!
I’ve used ROLLUP and GROUPING SETS fairly regularly but not so much CUBE. Read the whole thing and figure out that the aggregation & summarization monster you have to maintain can maybe be re-written in a much simpler way.
Via Database Weekly.